Google Announces Mobile-Friendly Deadline

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Hurry up and get your sites mobile-friendly by April 21st or suffer a drop in Google search results!

Most would think that in 2015 any real content strategy would already include mobile, but Google has now set a deadline. According to Google’s Webmaster Central Blog,

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”

So making sure your content is mobile-friendly is now more important than ever. And while the details of this change are still a bit murky, Webmaster trends analyst, Gary Illyes did share some notable information in a recent Q&A:

  • Responsive design does not have a ranking benefit
  • Googlebot must be allowed to crawl CSS and JavaScript to pass the “mobile-friendly” test
  • Mobile friendliness is determined at the page level – not sitewide
  • Tablets will not be affected by this update
  • Google is currently working on a dedicated mobile index

Responsive web design has been a priority for Bonzzu and many other digital agencies in recent years—however, for those scrambling to get their content in order before the April 21st changes, Google recommends checking out their Mobile Guide for tips on making a smooth transition.


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